Major bank rating | Jefferies Financial: assigns 'Buy' ratings to Hasbro and Mattel, overall optimistic for holiday toy sales.
Jefferies Financial stated that after the final channel checks before Christmas, there is increasing optimism about toy sales overall. Analyst Kylie Cohu pointed out that the toy department appears to be very popular compared to the start of the holiday season, with inventory being much lower. According to the firm's survey, sales of board games are particularly strong both in physical stores and online, with discounts continuously decreasing from the peak levels during Black Friday. Third-party data tracking institutions have also indicated that overall toy sales may surpass expectations. The firm has given Hasbro and Mattel a 'Buy' rating.
The toy industry in the USA is stabilizing, with Hasbro (HAS.US) and Mattel (MAT.US) expected to be winners in the holiday season.
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