About ELIFE HLDGS Company

ELIFE HLDGS manages the following services: Supply chain business: the Group is engaged in the integrated supply chain business of brand goods and consumer goods, mainly expanding multi-layer online and offline sales channels for brand suppliers, establishing a direct sales pipeline (B2C2C) with end customers, and providing brand owners (or their advertising agents) with multi-functional value-added services such as brand building, management and communication to form a complete industrial chain. Daily cleaning and epidemic prevention products business: the Group has the supply chain of the "easy Anson" / "E'ANSN" brand and the formulation, brand and packaging design of epidemic prevention and household cleaning products, which are mainly combined with sales, marketing and brand building, and the products are sold in mainland China and overseas markets. Licensed branded consumer goods business: the Group's licensed branded consumer goods business now covers branded watches and women's handbags and has established its own sales channels, including direct export sales, proprietary e-commerce applications and live television channels (including television networks in Beijing, Jiangxi, Zhejiang, Shandong and Guangxi). Recently, the company successfully registered and established a brand website and Wechat store on Douyin, and plans to expand its sales channel to third-party e-commerce applications such as Taobao and Tmall. In 2023, the company became the exclusive domestic brand marketer of the Australian brand "ROYAL ELASTICS", authorized to manufacture, package and sell its brand products including watches and sports shoes in China. The Group is actively exploring and developing new product lines, such as sports shoes and casual shoes, men's underwear, etc., and continues to expand the business of different fashion products.